What does budweiser have to do with horses

After a small ceremony, a case of Budweiser was presented to former Governor Alfred E. Smith in appreciation of his years of service in the fight against Prohibition. This hitch continued on a tour of New England and the Mid-Atlantic states, thrilling thousands, before stopping in Washington, D. Shortly after the hitch was first introduced, the six-horse Clydesdale team increased to eight. Now, a Dalmatian travels with each of the Clydesdale hitches. To properly prepare the Clydesdales for their appearances, a team of dedicated handlers oversees their care.

Expert groomers travel on the road with the hitch at least 10 months out of the year. Another team oversees their diet; each hitch horse will consume as much as 20 to 25 quarts of whole grains, minerals and vitamins, 50 to 60 pounds of hay, and up to 30 gallons of water on a warm day. When it comes time to travel to an appearance, 10 horses; the famous red, white, and gold beer wagon; and other essential equipment are transported in three foot tractor-trailers.

Cameras mounted in the trailers are connected to monitors in the cabs that enable the drivers to keep a watchful eye on their precious cargo during transport. Air-cushioned suspension and thick rubber flooring in the trailers ease the rigors of traveling.

The team also travels with hitch drivers, who endure a lengthy training process before they assume the prestigious role of a Budweiser Clydesdale Hitch Driver.

Driving the combined 12 tons of wagon and horses requires expert skill and physical strength. Ten horses, the famous red, white, and gold beer wagon and other essential pieces of equipment are transported in three foot tractor-trailers. Air cushioned suspension and thick rubber flooring in the trailers ease the rigors of travelling. And the team stops each night at local stables so the gentle giants can rest.

Do the Clydesdales have a special harness? Each harness is handcrafted with solid brass, patent leather, and stitched with pure linen thread. The harness is made to fit any Clydesdale; however, collars come in various sizes and must be individually fitted to the Clydesdales like a finely tailored suit.

Each harness and collar weigh approximately pounds. What does it take to drive a hitch of Clydesdales? Driving the combined 12 tons of wagon and horses requires expert skill and physical strength. Traditionally used to guide horse-drawn fire carts, this spotted dog serves as friend and companion to the team, sitting aside the driver.

To see if they are visiting near you, check out the hitch schedule. The company's name was officially changed to Anheuser-Busch Brewing Association. After Eberhard's passing in , Adolphus became president.

But St. Louis summers were hot — perfect for a palatable, crisp lager. Budweiser quickly became wildly popular not just in St. Wholesome Holiday Marketing The Budweiser Clydesdale holiday ads in particular are heavily shared across social media.

Chapter 4 Budweiser Celebrates the End to Prohibition. Chapter 7 Mr. Chapter 10 Kentucky Fried Chicken for Christmas? Chapter 11 Folgers Advertises the Intangible. Kunle Campbell. View all posts by Kunle Campbell.